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PREPARED: March 10, 2005
FOR RELEASE: IMMEDIATELY
Gardeneer® Season StarterGet an Early Start on the Growing Season
KNOXVILLE, Tn. Dalen Products, Inc. offers Season Starter as an early season plant protection product. This new and improved product protects tender plants when overnight temperatures drop below freezing (to 24&Mac251;F), allowing you to plant tomatoes up to 6 weeks earlier without fear of a late season frost. In addition to tomatoes, the Season Starter is ideal for peppers, cucumbers, melons and other heat-loving plants.
"Getting a jump start on planting your tomato seedlings also means an earlier harvest, so you can enjoy the fruit of your labor that much sooner" said Rob Nytko, Dalens director of marketing. "In addition, the early harvest allows the plants to produce up to 6 weeks longer, resulting in increased overall production, especially in northern climates where the season is shorter."
With Season Starter, tender young plants are surrounded by tubes of water which protect the plant in three ways: 1) heat is stored and then released at night when temperatures fall, 2) it shelters the plant from chilling winds, and 3) the stored water freezes before the plant feels the cold, releasing heat as it freezes. This actually keeps the plant warm when it is freezing outside.
This early season plant protector is easy to use simply fill each cell with a hose or watering can. The filled size is 18"h x 17" diameter. Each package includes 3 reusable Season Starter plant protectors. This product is perfect for any tomato grower or vegetable gardener at $9.99 suggested retail.
Season Starter is packed 9 units (3-packs) per case in a weatherproof display. "We designed the shelf display specifically for cross-merchandising outdoors next to tomato or pepper plants," said Nytko. "Season Starter helps boost category sales when merchandised adjacent to live goods, which will create impulse purchases as customers shop for plant seedlings."
Gardeneer® plant protection products are offered by Knoxville-based Dalen Products, a leading manufacturer of landscaping fabrics, garden netting and fencing, scarecrow devices, decorative fencing and edging, birding and other yard and garden products for use by both homeowners and landscapers. For more information, visit www.gardeneer.com or call (800) 747-3256.
FOR FURTHER INFORMATION, CONTACT: Beth Leonard
Marketing Communications Manager
(865) 966-8132 or bleonard@gardeneer.com
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