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"The film’s color and wavelength reflection are very specific to achieving these results," said Don Hayes, Dalen’s vice president of sales and marketing. "Research shows that some plants respond especially well to a precise range of light frequencies – especially tomatoes, which happen to be the most popular plant grown in the home garden." Developed by the U.S. Department of Agriculture, University tests prove its effectiveness in improved fruit production. Better Reds is perforated to allow water and air to reach the plant’s roots. The mulch film also retains soil moisture, warms the soil, and controls weeds. All these properties combine to improve the quality and size of the tomato, while at the same time increasing the yield of the plant. Better Reds is easy to use and reusable – each sheet is pre-cut to 3’x3’ so you simply unfold, lay out in your garden, cut an ‘X’ for each seedling, and plant. At the end of the season you remove the plant stem, clean the film, and store for next spring. Each package includes 8 pre-cut sheets for a total of 72 square feet. This product is perfect for any tomato grower or fruit and vegetable gardener at $7.99 suggested retail. Better Reds is packed 24 units (8 sheets/pack) per case in a weatherproof display. "We designed the shelf display specifically for cross-merchandising outdoors next to tomato or strawberry plants," said Hayes. "The weatherproof merchandiser and packaging allow retailers to place this item adjacent to live goods which will create impulse purchases as their customers shop for plant seedlings." Knoxville-based Dalen Products is a leading manufacturer of landscaping fabrics, garden netting and fencing, scarecrow devices, decorative fencing and edging, birding and other yard and garden products for use by both homeowners and landscapers. For more information, visit www.gardeneer.com or call (800) 747-3256. *vs. black film |
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