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PREPARED: June 15, 2005
FOR RELEASE: IMMEDIATELY
Gardeneer® Grass-Fast® Grows Grass Fast!
KNOXVILLE, Tn. Dalen Products Inc. has introduced Grass-Fast® Grass Seed Cover on a convenient 50 ft. roll. This amazing product provides a better and faster way to grow grass as it creates the ideal growing conditions for establishing a thick, lush lawn. In addition, Grass-Fast® is extremely easy to use and avoids the mess of laying down, and then later picking up straw.
"Grass-Fast® is far superior to using straw in so many ways" said Rob Nytko, Dalens director of marketing. "The cover provides uniform coverage of the seed as well as providing a greenhouse effect which speeds seed germination. Another important factor is that it provides excellent moisture consistency so the seed never dries out."
Grass-Fast® offers up to 100% improved seed germination vs. straw because with straw, it is difficult and time-consuming to spread it uniformly over the seed and areas that arent covered will dry out and fail to germinate. In addition, daily watering is essential with straw but with Grass-Fast® every few days is sufficient. Then with Grass-Fast®, when your grass has grown to the appropriate height within a few short weeks, you simply remove the cover and fold it for future use. Straw requires raking and removing the excess by hand.
The Grass-Fast® cover performs three basic functions: 1) creates warmth, 2) retains moisture, and 3) vents excess heat. These conditions combine to increase and speed seed germination. By the very nature of it being a cover, it protects grass seed from birds, insects, weeds, and wind as well.
This product is perfect for anyone starting a lawn from seed or patching an area of the lawn. Reusable Grass-Fast® saves both time and money simply roll out and cut to desired size. Each roll measures 40in. wide by 50ft. long and is packed 28 rolls per case in a display box. "We designed the display for cross-merchandising portability and maximum impact," said Nytko. "The bold, full-color graphics showing a dense, uniform green lawn will create impulse purchases as customers shop for grass seed. Grass-Fast® also provides incremental sales to retailers who dont currently carry straw."
Gardeneer® plant protection products are offered by Knoxville-based Dalen Products, a leading manufacturer of landscaping fabrics, garden netting and fencing, scarecrow devices, decorative fencing and edging, birding and other yard and garden products for use by both homeowners and landscapers. For more information, visit www.gardeneer.com or call (800) 747-3256.
FOR FURTHER INFORMATION, CONTACT: Beth Leonard
Marketing Communications Manager
(865) 966-8132 or bleonard@gardeneer.com
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