PREPARED: May 15, 2006
FOR RELEASE: IMMEDIATELY


Dalen Reaches Consumers: Use Landscape Fabric for Maintenance-Free Landscaping

KNOXVILLE, Tn. – Dalen Products Inc. has embarked on a spring media campaign to help educate the consumer on the benefits of using landscape fabric to control weeds. Weed-X® and Gardeneer® Weed-Shield® fabrics have been independently tested and are rated number one for stopping weeds, which is reflected in the advertising tag line ‘The Only One That Works.™ Guaranteed.’ In addition, the media materials stress that these patented products provide the optimal amount of porosity, which promotes healthy plants, while keeping roots of weeds from penetrating to the soil below.

"Our Weed-X and Weed-Shield products are far superior to the other fabrics on the market, which will result in a positive experience for the end-user," said Rob Nytko, Dalen’s Director of Marketing. "The more people that see first-hand how great the product works, the more likely they will be to buy it again or suggest to friends and family that they try it."

Landscape fabrics should be used wherever there is a need for a permanent solution to controlling weeds. The most obvious place is in permanent landscape beds with shrubs and trees that don’t change from year to year. But landscape fabric is also ideal for using under patios or decks, under walkways and paths, around swimming pools and hot tubs, and under sandboxes and children’s play sets. Weed-X® and Weed-Shield® fabrics also conserve moisture and eliminate the need for spraying weeds with chemicals.

Dalen offers an extensive line of materials and price points to fit every homeowner and commercial need. The product line includes 5-Year, 10-Year, and 20-Year Weed-Shield®, as well as Weed-X® and Weed-Proof®, and multiple SKUs of commercial fabrics. Dalen offers the industry’s only patented products and a weed-free guarantee on Weed-X® and 20-Year Weed-Shield®.

The media campaign includes newspaper and print advertising in select markets as well as a PR campaign. "Dalen is committed to expanding the knowledge and trial of landscape fabric as a category," said Nytko. "We hope to continue to build awareness and induce trial. The great performance of our material should keep them coming back for more!"

Gardeneer® plant protection products are offered by Knoxville-based Dalen Products, a leading manufacturer of landscaping fabrics, garden netting and fencing, scarecrow devices, decorative fencing and edging, and other yard and garden products for use by both homeowners and landscapers. For more information, visit www.dalenproducts.com or call (800) 747-3256.

FOR FURTHER INFORMATION, CONTACT: Beth Leonard
Marketing Communications Manager
(865) 966-8132 or bleonard@gardeneer.com